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Intended for graduate and undergraduate programs in marketing management. Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, an extensive look at marketing strategy. The book’s effective coverage of current marketing management practices creates a short yet thorough text message that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. People, groups, and companies likewise can modernize their marketing strategies to comply with 21st century standards by engaging in this concise yet comprehensive text. Vous commentez à l’aide de votre compte Twitter. Vous commentez à l’aide de votre compte Facebook.